BLOG

How to write great copy

Struggling to find the right words to communicate how brilliant your business is? 


Unsure how to make your copy stand out and attract the right audience? 


Follow these top five copywriting tips and you'll be off to a super start! 


1. Always check your grammar, punctuation, and spelling - and then check again. This may seem obvious, but faultless copy builds trust and credibility with your audience. Run your copy through a trusty spell checker to make sure your copy is error-free. 


2. Craft a compelling headline. Use words that captivate and create intrigue, enticing your audience to keep reading that copy you've worked so hard on. 


3. Short, snappy sentences are key and will keep your audience engaged. Long, rambling sentences are tricky to follow and will put potential customers off in an instant.


4. Everyone loves a good story. Hone your storytelling skills (there's a story in all of us!) to create a narrative that will draw your audience in and take them on a journey. 


5. Inspire action with your writing. Include a clear call to action that encourages your audience to take the next step. Whether it's buying a product or signing up for a newsletter, a strong call to action will work wonders for your business. 


Give these tips a go, and let me know how you get on! 


For more information, get in touch!