I always remember the first story I wrote. It was called the 'Monster in the Cupboard' ... I need not explain the plot! 

Written at school on a little, pastel-coloured book I'd made out of folded paper, with carefully etched drawings on each page, it was a piece of work that I was proud of. So proud I still remember the creation by my seven-year-old self vividly. 

I recall feeling so inspired by all the magical storybooks I'd read and had been read, that it ignited a love of writing that still burns brightly in me to this day.

Storytelling is such an incredibly powerful thing. Stories draw you in, they envelop you and move you in unimaginable ways. They leave lasting impressions, like a permanent marker on a whiteboard, and inspire you beyond words. 

That's why storytelling is so important in copywriting. It builds connections with your audience, evokes emotion and makes your message, your brand - YOU! - unforgettable, relatable and human ... Something your audience yearns for in an age of automation and artificial intelligence. 

So, the next time you're writing copy to promote your business, think about how you can weave a narrative into your message. 

After all, everyone has a story to share... There might just be one right under your nose... Or lurking in your cupboard 

If you're struggling to tell your story, I'm here to lend a hand. Reach out and let's go from there.